Square One Shopping Centre | Grand Entrance En Rouge Art Installation

We designed a vibrant Chinese New Year artspace inspired by both the tradition of “fai chun” blessings at Chinese New Year and the beauty of long scrolls. Scrolls have been an elegant canvas for poetry and scholarly writing in the Chinese culture for thousands of years, and they also have a magnificence to their length and aura. Standing in the rotunda, visitors were taken away by the art and grandeur.

campaign concept design ∙ horoscope bookmark gifts ∙ large scale installation ∙ vinyl floor design ∙ digital graphics