Shangri-La Hotels & resorts
As one of the most outstanding luxury 5 star hotels in the world, the Shangri-La brand carries a distinct opulence that is recognizable around the globe. In Canada, the Shangri-La brand exudes an intriguing modern East identity that speaks well to the modern metropolises of Toronto and Vancouver. Palettera has continued to help Shangri-La Hotels develop their brand story through designing and producing stunning marketing materials and print advertisements. The feeling of tranquility continues to play an essential role in their branding, which is an underlying emotion that is conveyed in all of their corporate communications.