Radiant Life Insurance

Working with their founder, Tim Chuang, we created the brand identity for a new insurance company. We considered the depths of his passion, personal values and interest in philanthropy. He has seen the ups, downs, and also heart breaking scenarios that put families into jeopardized situations due to illness or death. He is a very passionate insurance broker who regards his profession and career as a valiant service. 

Understanding his core values, we developed a company name and a new logo that carries the weight and value of what he contributes as an experienced banker, a husband, father and friend.

To resound with a larger community of people who are rarely compelled by an insurance brand, we created a refreshing logo that is genuine and friendly: the “r” is at the same time the wing of a bird to represent freedom and a heart silhouette.