HEAD, HEART & HAND

Palettera believes that art touches hearts and creates change. This is why every time I create a design for our clients, it is unique and never repeated. I would never want to walk into a room wearing the same dress as someone else, and wouldn’t want my clients feeling that way either.

As a passionate graphic designer, hungry for growth and challenges, I create works of art that help people to connect with their life story, enabling them to have a voice. Design is not a window dresser or ornament. Rather, it is the practice that translates our physical, emotional, and spiritual realities into tangible visual form. Works of design have depth, substance, and are significant to both personal and public history.

We emphasize originality and artisan style of design and art. I am an independant artisan who values the human touch in my artwork. Every stroke of ink is lovingly drawn onto paper by my hand, each stroke in relation to the last, creating lovely graphic forms that are one-of-its-kind and cannot be achieved with a computer. Similarly, the letterpress process allows our artwork to have a vintage permanence that is tactile and inspiring. This is how the handmade elevates couture.

I am an artist & storyteller at heart. Instead of words, I draw pictures. From initial concept development through to formal design execution and hand craftsmanship, I am relentless in my pursuit of excellence. And though art is often regarded as subjective, I firmly believe there is such thing as excellence to be achieved in art and design. A good design is one that is rigorously researched, explored conceptually and graphically, and crafted with care and precision. Good design embraces originality, breadth and depth, and detail. No detail is too small for design to pursue, and made better such that it can bear the weight of critics’ magnifying glasses. Because of our well-developed design process, we are able to produce flawless & breath-taking designs — so well done that they look effortless.